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Fast-Moving Consumer Goods: Challenges and Opportunities in Africa
LAGOS, Nigeria, Capital Markets in Africa — Africa represents a large and growing opportunity for fast-moving consumer goods companies and retailers with the rapid expansion of Africa’s consumer class. At an average 5% growth, African countries’ booming consumer demand outspans the developing world. The average GDP per capita in Africa over the last five years has grown by over 11%. According to a report by McKinsey, GDP per capita is the single most important driver…
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