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Diamond Industry Plans to Woo U.S. Generation Favoring Gadgets
LAGOS, Nigeria, Capital Markets in Africa: The $80 billion diamond industry is preparing to woo America’s millennial generation after a decade of promotional silence that has seen the gems lose out to other luxury goods. The Diamond Producers Association, which was established last year to promote the stones, will unveil a new advertising campaign in Las Vegas Friday as it seeks to rally younger consumers. It will focus on the U.S., the biggest market for diamonds. “Diamond…
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