Nigerian Breweries

Heineken Takes on Castel in Ivory Coast for African Growth

Posted on by The Editorial Team
Heineken Takes on Castel in Ivory Coast for African Growth

ABIDJAN (Capital Markets in Africa) – Heineken NV’s latest quest to seize a greater share of emerging markets has the brewer on a collision course with Groupe Castel in one of Africa’s fastest-growing economies. Officially opened on Wednesday, the Brassivoire brewery is the product of a joint venture with CFAO SA and costs 150 million euros ($160 million) to build. Located 24 kilometers (15 miles) north of the commercial capital, Abidjan, the facility is already producing Ivoire…

Read More

Nigerian Breweries Plc – Staying resilient through tough economic times

Posted on by The Editorial Team
Nigerian Breweries Plc – Staying resilient through tough economic times

Robust value presence will still be a key driver of topline growth in 2017: The strategy to increase its product offerings in the affordable segments (mainstream and discount) through its merger with Consolidated Breweries in December 2014 proved to be a step in the right direction. Given the weak macroeconomic climate of 2016, many consumers increasingly down-traded to affordable beer brands as a result of lower purchasing power. On the back of its improved offering in…

Read More