Nigerian Breweries Plc – Staying resilient through tough economic times
Robust value presence will still be a key driver of topline growth in 2017: The strategy to increase its product offerings in the affordable segments (mainstream and discount) through its merger with Consolidated Breweries in December 2014 proved to be a step in the right direction. Given the weak macroeconomic climate of 2016, many consumers increasingly down-traded to affordable beer brands as a result of lower purchasing power. On the back of its improved offering in…
Read More