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Brexit Will Only Speed Up the Decline of Brand Britannia
LONDON (Capital Markets in Africa) – The storied names of British industry and commerce haven’t had it easy in the past few years, and they aren’t going to be helped by the divorce from the EU. Once upon a time, Brand Britannia was the poshest of soft powers. Many of the names in its pantheon continue to glow with prestige if not profit, including Rolls-Royce, British Airways, and Burberry. But others have faltered or fallen. Thomas Cook…
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