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As Boycott Curdles Sales, Danone Goes to Moroccans for Solution
CASABLANCA (Capital Markets in Africa) – French food giant Danone is asking Moroccan cattle farmers and consumers to decide for themselves how much to charge for the fresh milk its Moroccan unit produces, in an effort to defuse a boycott that’s sent dairy prices and sales plunging. Chief Executive Officer Emmanuel Faber made the announcement during a quick visit to Morocco, where he said he talked with cattle farmers, bloggers and homemakers, and “listened to the legitimate…
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